TITLE

Hippo gets a facelift

PUB. DATE
June 1998
SOURCE
Cabinet Maker;06/26/98, Issue 5094, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Silentnight Beds' investment of capital to update its combined point-of-sale and advertising package to make its message more consumer friendly. Basis of the new strategy on consumer research that identified the two main images associated with Silentnight Beds; Creation of the new look with the help of specialist wildlife illustrators.
ACCESSION #
909891

 

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