Hotjobs' Eureka Moment Set for Post-Super Bowl

Hein, Kenneth
January 2003
Brandweek;1/27/2003, Vol. 44 Issue 4, p12
Trade Publication
Unveils the plan to develop advertisements for career placement Web site Hotjobs.com. Features of its advertisement at the 2003 Super Bowl games; Concept of the advertisements; Issues associated with the development of the advertisements.


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