TITLE

ETrade has plans for $100 million ad budget

AUTHOR(S)
Warner, Bernhard
PUB. DATE
July 1998
SOURCE
MediaWeek;07/27/98, Vol. 8 Issue 30, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details online brokerage ETrade's advertising campaign plans. Allocated budget; Launch of Destination ETrade, an investment site designed to attract loyal investors; Distribution and marketing deal with America Online: Search for an interactive agency.
ACCESSION #
908890

 

Related Articles

  • ETrade has plans for $100 million ad budget. Warner, Bernhard // Adweek Eastern Edition;7/27/1998, Vol. 39 Issue 30, p23 

    Details online brokerage ETrade's advertising campaign plans. Allocated budget; Launch of Destination ETrade, an investment site designed to attract loyal investors; Distribution and marketing deal with America Online; Search for an interactive agency.

  • Evolution: Monkey See, Monkey Cry. DeSalvo, Kathy // SHOOT;02/02/2001, Vol. 42 Issue 5, p16 

    Focuses on the advertising campaign entitled 'Monkey II' for E*Trade. Persons involved in the conceptualization and production of the commercial; Reference of the campaign as a sequel to the Super Bowl E*Trade dancing chimp spot; Comparison of the concepts between spots 'Monkey I' and 'Monkey II.'

  • E-Trade on the Hunt For an Ad Agency.  // American Banker;7/7/2003, Vol. 168 Issue 128, p17 

    E-Trade Group Inc. said Thursday that it had begun a search for a new agency to handle the creative portion of its national advertising account. Goodby, Silverstein&Partners, the San Francisco firm that has been E-Trade's creative agency of record since 1999, has chosen not to participate in the...

  • Trading Up. Hathaway, Steve // Adweek Western Edition;10/11/99, Vol. 49 Issue 41, pM72 

    Features Jerry Gramaglia, senior vice president of marketing at E*Trade, an online brokerage firm and recipient of the 1999 `Brandweek' Marketer of the Year Award. Sales in 1998; Contributions to the success of E*Trade; Features of E*Trade's advertising campaign from advertising agency Goodby,...

  • `It's Time' for Goodby. Kelly, Jane Irene; Benezra, Karen // Adweek Western Edition;04/12/99, Vol. 49 Issue 15, p3 

    Deals with the advertising campaign created by Goodby, Silverstein and Partners for E*Trade. Features of the campaign; Comments from officials of both companies.

  • E*Trade 12b-1 Rebate Campaign, Staying Ahead of the Curve. Checkler, Joseph // Money Management Executive;2/23/2004, Vol. 12 Issue 8, p6 

    Reports on the efforts by E*Trade Group to stay in front of SEC's proposal to ban directed brokerage arrangements. Highlights of its rebate program; Initiative to partially refund 12b-1 fees to investors; Attempt to boost the number of clients; Effort to ramp up the average asset size of...

  • Online brokers go in for a makeover. Lallos, Laura // Money;Dec2000, Vol. 29 Issue 13, p37 

    Focuses on the advertising campaigns of online stock brokers E-Trade and Ameritrade. E-Trade's focus in radio advertisements on its money-market accounts; E-Trade Bank, which, with the acquisition of Telebank, is the largest Internet-only savings bank; Description of advertisements for Ameritrade.

  • Hyperspace.  // Inter@ctive Week;02/08/99, Vol. 6 Issue 6, p50 

    Deals with several events that happened in the computer industry of the United States as of February 8, 1999. Marketing campaign of E*Trade Group for its online trading service; Information on a compact disc (CD) software from Pacific Bell; Purpose of McDonalds restaurant to stop the counting...

  • bestspots of 2000. Lang, Mark // Adweek Midwest Edition;02/05/2001, Vol. 42 Issue 6, p22 

    Presents information on the best advertising campaigns for year 2000 in the United States. Features of the campaign for Amazon.COM Inc.; Production staff responsible for the campaign of E*Trade; Tagline used in the campaign for the Game Show Network.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics