TO MAXIMIZE SELLING SPACE: A PLAY FOR DISPLAYS
- Creating the Model Healthcare Retail Environment. // Food Management;Aug2010, Vol. 45 Issue 8, p24
The article offers information on marketing strategy integrated by Sodexo Health Care Services that they call Fresh Inspirations, which uses their resources to develop a program that uses in-depth market research and best practices and won the Best Management Company Concept award.
- Sodexho launches training program. // Nation's Restaurant News;7/29/96, Vol. 30 Issue 29, p18
Report that Sodexho USA has created a training program to improve the skills of its cooks and line servers.
- Sodexho gathers snack preference data. // Nation's Restaurant News;01/13/97, Vol. 31 Issue 2, p19
Reports on Sodexho USA's Product Preference Survey, a part of the company's `Better For You' program that it developed with one of its food manufacturer.
- Sodexho opens Mamma Ilardo's in hospital. // Nation's Restaurant News;2/24/97, Vol. 31 Issue 8, p28
Reports on the opening of Sodexho USA's first outlet of Mamma Ilardo's pizza concept in the University of Maryland Medical System.
- Sodexho announced culinary gold winners. // Nation's Restaurant News;1/30/95, Vol. 29 Issue 5, p37
Reports on Sodexho USA's holding of a culinary competition among chefs.
- Companies boost morale with new tastes, occasional deals. Boss, Donna L. // Nation's Restaurant News;5/18/2009, Vol. 43 Issue 18, p83
In this article the author discusses the strategy of several food service industries to boost their business. She reveals the foodservice staff's training provided by executive chef Brian Wagner and Luis Marquez of Sodexo Inc. as part of the chef exchange program. She notes on the educational...
- European soft drinks enter the New Age. Stewart, Allyson L. // Marketing News;3/28/94, Vol. 28 Issue 7, p10
The article talks about the new age of beverage market in Europe. European markets are very similar to the U.S. Beverage market is developing gradually in Europe's New Age. Marketer need to appreciate of the differences of palate and perception in Europe.
- Etc... // Beverage Industry;Jul93, Vol. 84 Issue 7, p44
Announces various marketing developments in the beverage industry. Boku Melonge flavored water of McCain Citrus; Promotion agreement between Sega of America and Cherry Coke; Truck decal program of Dribeck Importers Inc. for Beck's beer; Bottling of Artesia Waters Incorporated; Cocktail shaker...
- Presell--who needs it? Makadok, Stanley // Beverage Industry;Dec93, Vol. 84 Issue 12, p13
Discusses the advantage of using the presell method of marketing beverages. Pallet delivery system; Sales benefits; Recommendations for feasibility studies. INSET: A Presell score card,take the test..