Práticas culturáis em campanhas políticas online - uma análise da campanha presidencial brasileira de 2010 via Twitter

Fonseca, Flávia Nunes; Vasconcelos, Laércia Abreu
September 2013
Acta Comportamentalia;sep2013, Vol. 21 Issue 3, p341
Academic Journal
The evolution of technology, especially the advances brought by the Internet, should be considered to eva-luate the interactions between individuals in society and its cultural practices. The present work focuses on media and politics. The objective was to analyze behavioral relationships identified in Brazil's 2010 pre-sidential campaign via Twitter. For this purpose, messages posted by the candidates Dilma Rousseff, José Serra and Marina Silva on their profiles between June 1 and October 31 were collected. The results indicate that the messages could be categorized into several types of stimulus control operations and that the candi-dates used different strategies to communicate with their followers. The establishment of cultural practices with the use of internet resources in political campaigns is discussed.


Related Articles

  • Un largo camino por andar. Benassini Félix, Claudia // Revista Mexicana de Comunicacion;ene-mar2013, Issue 133, p24 

    No abstract available.

  • Enterprise Applications: Microsoft Outlook.com Reimagines Email With an Eye Toward Gmail, Social. Taft, Darryl K. // eWeek;8/ 3/2012, p4 

    The article focuses on the launch of the Outlook.com, a new personal email service, from Microsoft. It states that the Outlook.com allows to reimagine the way people use email towards new connections to social media sites, such as Twitter and Facebook. Chris Jones, corporate vice president of...

  • FROM twitter.  // Greenhouse Management;Jul2012, Vol. 32 Issue 7, p12 

    This section presents the messages of readers sent through the social networking site Twitter.

  • The Most Powerful Media Person in the World. Castillo, Jose // Streaming Media;Apr/May2012, Vol. 9 Issue 2, p40 

    The author discusses the growing power of micromedia over mass media and considers it as the most powerful person in the media including speed of message, barriers to entry and immediate interaction. He states that the power of mass media is shifting and subset of mass media known as micro media...

  • Twitter Mining: The Case of 2014 Indonesian Legislative Elections. Mafrur, Rischan; Muthohar, M. Fiqri; Gi Hyun Bang; Do Kyeong Lee; Kyungbaek Kim; Deokjai Choi // International Journal of Software Engineering & Its Applications;2014, Vol. 8 Issue 10, p191 

    Twitter is an online micro blogging and social network which not only for communication with others but twitter can be used for business, administration, or political campaign. This paper concern about twitter for political campaign, we take one case in Indonesian legislative elections. In April...

  • Twitter Launches Cashtags. Parry, Tim // Multichannel Merchant Exclusive Insight;7/31/2012, p4 

    The article reports on the new feature called cashtags that was launched by Twitter to allow users to search firms by stock symbols that contain a dollar sign in front of them.

  • THE SHAW REPORT. SHAW, JESSICA // Entertainment Weekly;9/7/2012, Issue 1223, p17 

    A humorous report is presented of trends on microblogging website Twitter, including the increasing number of teenagers gaining followers on Twitter, the decreasing popularity of comedians on the website, and why it is no longer trendy to follow fictional characters' Twitter accounts.

  • Quick Tip.  // Administrative Professional Today;Apr2012, Vol. 38 Issue 4, p4 

    The article offers a tip for creating an account on Twitter social site.

  • The growing power of Twitter. NEWMAN, BRUCE // Fairfield County Business Journal;9/2/2013, Vol. 49 Issue 35, p12 

    The article focuses on the success of Twitter website which provides online social networking services and that has a continues increase of users, particularly businesspeople who utilized the website in various pricing announcements.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics