TITLE

Práticas culturáis em campanhas políticas online - uma análise da campanha presidencial brasileira de 2010 via Twitter

AUTHOR(S)
Fonseca, Flávia Nunes; Vasconcelos, Laércia Abreu
PUB. DATE
September 2013
SOURCE
Acta Comportamentalia;sep2013, Vol. 21 Issue 3, p341
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The evolution of technology, especially the advances brought by the Internet, should be considered to eva-luate the interactions between individuals in society and its cultural practices. The present work focuses on media and politics. The objective was to analyze behavioral relationships identified in Brazil's 2010 pre-sidential campaign via Twitter. For this purpose, messages posted by the candidates Dilma Rousseff, José Serra and Marina Silva on their profiles between June 1 and October 31 were collected. The results indicate that the messages could be categorized into several types of stimulus control operations and that the candi-dates used different strategies to communicate with their followers. The establishment of cultural practices with the use of internet resources in political campaigns is discussed.
ACCESSION #
90646577

 

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