TITLE

A Powerful Brand Builds Loyalty, Commands a Higher Price Point

AUTHOR(S)
WILLIAMSON, MARK; THARRETT, STEPHEN
PUB. DATE
September 2013
SOURCE
Club Industry;Sep2013, Vol. 29 Issue 9, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of brand of the clubs and guidelines for making powerful club brand. It mentions that brands are multi-dimensional and club's brand can be determined by its reputation with club's memberships. It states that brands have the ability to emotionally engage their members and compete on their value proposition. It informs that establishing a distinct attitude, keeping promise and consistently delivery of promise helps in making the powerful brand.
ACCESSION #
90566109

 

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