TITLE

AVALIAÇÃO DO EMPREGO DAS TÉCNICAS DE ANÁLISE DE CORRESPONDÊNCIA E ANÁLISE DE CONGLOMERADOS EM TESES E EM DISSERTAÇÕES DE ALGUMAS INSTITUIÇÕES DE ENSINO SUPERIOR

AUTHOR(S)
Aparecida Gouvêa, Maria; Campi Prearo, Leandro; do Carmo Romeiro, Maria
PUB. DATE
April 2013
SOURCE
Revista de Ciências da Administração;abr2013, Vol. 14 Issue 35, p52
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper is part of a large study to assess the adequacy of the use of multivariate statistical techniques in theses and dissertations of some higher education institutions in the area of marketing in the theme of consumer behavior from 1997 to 2006. The correspondence analysis and cluster analysis are focused on in this paper, two techniques with great potential of using in marketing studies. The objective of this study was to analyze whether the employment of these techniques suits the needs of the research problem presented in these theses and dissertations as well as to evaluate the level of meeting of their assumptions. Overall, the results suggest the need for more involvement of researchers in the verification of all the theoretical precepts of application of these techniques classified in grouping category.
ACCESSION #
90556488

 

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