TITLE

Vodafone overhauls global brand identity

PUB. DATE
October 2013
SOURCE
Marketing (00253650);10/1/2013, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Vodafone has launched a global brand identity that uses the shade of red with which it is synonymous to portray "confident energy and progression".
ACCESSION #
90505946

 

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