Vodafone overhauls global brand identity

October 2013
Marketing (00253650);10/1/2013, p4
Trade Publication
Vodafone has launched a global brand identity that uses the shade of red with which it is synonymous to portray "confident energy and progression".


Related Articles

  • UEFA champions an image rebrand.  // Printing World;1/5/2006, Vol. 293 Issue 1, p25 

    The article reports that the Union of European Football Associations (UEFA) has chosen Robert Horne Paper Co. Hello Silk for its rebranding. The UEFA has launched its latest identity with a high gloss, high impact publication called Competition and Brand Book. Hello Silk has been a reliable and...

  • Say it with pictures: Branding in China. Tavassoli, Nader T.; Leghorn, Richard S.; Han, Jin K.; Hong, F.C.; Pecotich, Anthony; Shultz, II, Clifford J.; Chair, Marley // Marketing News;5/13/2002, Vol. 36 Issue 10, p30 

    The article focuses on an article, "Auditory and Visual Brand Identifiers in Chinese and English," which was published in the June issue of the "Journal of International Marketing." Authors Nader T. Tavassoli and Jin K. Han shows that visual cues are most effective when the marketer is dealing...

  • Vodafone boss puts emphasis on brand experience, not advertising. Lester, Robert // Marketing Week;2/3/2005, Vol. 28 Issue 5, p7 

    Reports on the emphasis of Arun Sarin, CEO of Vodafone Group PLC, on the importance of brand experience in selling the product. Claim of Sarin that advertising is not sufficient to build a brand; Significance of hard work that a brand puts into giving a retail experience to its customers;...

  • Guinness gets a facelift.  // CanTech International;May/Jun2006, Vol. 13 Issue 5, p8 

    The article reports on the creation of the classic Guiness logo design by Diageo-Guinness USA Inc. in May 2006. The new design will have modifications on both cans and bottles. It will look to be more stylish and contemporary, while staying true to the brand's traditional identity.

  • Seeing red...or blue, or green.  // NZ Marketing Magazine;Oct2003, Vol. 22 Issue 9, Special Section p3 

    Discusses the significance of colors in the design and identification of brand names and business logos. Views of creative director Leigh Snedden on the influence of color on the marketing of a product; Tendency for colors to dominate in specific areas; Impact of colors on consumer perceptions.

  • Philips launches new identity. Montgomery, Angus // Design Week (Online Edition);11/15/2013, p9 

    The article discusses the new identity of Dutch technology company Philips which is said to be centred on innovation and people. The new identity was developed by the Philips design team in conjunction with partners including Interbrand, Ogilvy and OneVoice and comes after a social media...

  • Vision Quest. Lipke, David // DNR: Daily News Record;8/27/2007, Vol. 37 Issue 35, p30 

    The article discusses visual identities of corporate brands. The use of logos, labels, and website design can help identify and define a company or product. Doug Lloyd, founder of the brand identity company Lloyd & Co., discusses the importance of logos for brands. The clothing company Saks...

  • Wembley brand identity focuses on arch feature. Kleinman, Mark // Marketing (00253650);5/15/2003, p7 

    The article focuses on brand identity of Wembley PLC's Twin Towers. Created by brand consultancy Identica, the logo features a silver symbol on a dark blue background, illustrating the sweeping 133m-high arch that will be a prominent feature of the stadium. Wembley is also unveiling corporate...

  • NEWS.  // Design Week;3/4/2004, Vol. 19 Issue 10, p6 

    Reports on development regarding the creation of brand and identity designs in Great Britain. Design of the brand personality, identity and packaging of Perween by Tayburn; Creation of a Web site for building materials company Hanson by IR Group; Creation of a design for the identity of art...


Other Topics