TITLE

A Review of Trade Promotion Organization Performance in The Fields of Marketing and Services Quality for Export Promotion

AUTHOR(S)
Afrachali, Shahab Aalishah
PUB. DATE
April 2013
SOURCE
Advances in Environmental Biology;Apr2013, Vol. 7 Issue 4, p668
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The statistical universe consists of 120 export companies of the country in the recent years. It is an exploratory, applied and descriptive research in terms of objective. Appropriate statistical techniques such as Paired-Sample T Test and Analysis of Variance (ANOVA) were applied in data analysis, and then the results were analyzed by SPSS software. The results indicate that generally marketing services provided by Trade Promotion Organization (TPO) do not concord with exporters' expectations. Ultimately, with regard to the results of this survey, suggestions have been presented for improving services quality.
ACCESSION #
90478259

 

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