TITLE

What Does the Digital Generation's Tech Fatigue Mean for Content Providers?

AUTHOR(S)
GRENSING-POPHAL, LIN
PUB. DATE
September 2013
SOURCE
EContent;Sep2013, Vol. 36 Issue 7, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the millennial generation, also known as GenY or Digital Natives, who have always had multiple sources for information. It discusses the increasing evidence that imply many of these young adults are shunning technology and adopting a growing yearning for simpler times, despite the fact that they are surely comfortable with technology. It also references the "Embracing Analog: Why Physical Is Hot" report that offers several suggestions relevant to content providers.
ACCESSION #
90475252

 

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