TITLE

Asos sales soar 40%

AUTHOR(S)
Vizard, Sarah
PUB. DATE
September 2013
SOURCE
Marketing Week (Online Edition);9/19/2013, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that as a result of its commitment to innovation and content marketing, British online fashion retailer Asos posted a 40 per cent increase in retail sales, amounting to 754 million British pounds in its fiscal full year. Sales increased by 57 per cent in the U.S., 51 per cent in the European Union (EU), and 49 per cent in British sales. Asos is launching a Chinese-language site in October 2013. Its e-commerce is combined with social media and content marketing.
ACCESSION #
90425865

 

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