TITLE

SLEEPLESS IN PRIMETIME

AUTHOR(S)
Crupi, Anthony
PUB. DATE
September 2013
SOURCE
Adweek;9/16/2013, Vol. 54 Issue 32, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the prime time television program "Sleepy Hollow," which premieres on the Fox Broadcasting Network on September 16, 2013, The program's effort to blend the genres of fantasy, science fiction and cop show television programs is considered. An anonymous executive of a media buying service expresses optimism the program will have strong ratings. The importance of the program to Fox's overall ratings is discussed.
ACCESSION #
90384304

 

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