TITLE

The ONE technology marketers need NOW

AUTHOR(S)
Arnold, Catherine
PUB. DATE
February 2003
SOURCE
Marketing News;2/17/2003, Vol. 37 Issue 4, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information about different uses of instant message (IM) programs. Instant messaging enables multiple computer users to exchange messages in real time, holding a conversation without the cost of a separate phone call. Considering the current emphasis on so-called pull marketing over push marketing, and on not seeming invasive when delivering the message, IM windows are ideal. At work, a total of 21.7 million users accessed various IM services, according to an October 2002 sampling conducted by comScore Media Metrix. In offices, IM is being used to flash a quick question to a co-worker or client. Also, for folks who are on the phone a lot, being reached by IM is easier. IM can also be used for target marketing.
ACCESSION #
9027970

 

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