TITLE

The ONE technology marketers need NOW

AUTHOR(S)

Arnold, Catherine

PUB. DATE

February 2003

SOURCE

Marketing News;2/17/2003, Vol. 37 Issue 4, p1

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

This article presents information about different uses of instant message (IM) programs. Instant messaging enables multiple computer users to exchange messages in real time, holding a conversation without the cost of a separate phone call. Considering the current emphasis on so-called pull marketing over push marketing, and on not seeming invasive when delivering the message, IM windows are ideal. At work, a total of 21.7 million users accessed various IM services, according to an October 2002 sampling conducted by comScore Media Metrix. In offices, IM is being used to flash a quick question to a co-worker or client. Also, for folks who are on the phone a lot, being reached by IM is easier. IM can also be used for target marketing.

ACCESSION #

9027970

 

Related Articles

• Understanding Individual Adoption of Instant Messaging: An Empirical Investigation. Dahui Li; Chua, Patrick Y. K.; Hao Lu // Journal of the Association for Information Systems;Apr2005, Vol. 6 Issue 4, p102 

  The wide diffusion of Instant Messaging (IM) in a voluntary social context calls for studies to examine the value of computer-mediated communication technologies in developing interpersonal relationships. By integrating three interpersonal factors into a model of motivation from the technology...

• Should IM be BANNED in the classroom?  // Learning & Leading with Technology;Sep2005, Vol. 33 Issue 1, p5 

  Presents several letters to the editor about banning the use of instant messaging in classrooms. Uses of instant messaging; Amount of time spent on instant messaging; Disadvantages of banning the use of instant messaging in classrooms.

• Brevity Is King. Levy, Steven // Newsweek (Atlantic Edition);4/30/2007 (Atlantic Edition), Vol. 149 Issue 18, p10 

  The article discusses technology developed by internet company Obvious Corp. that allows people to sent out, via phone, email, or instant message, their status. The service is called Twitter and allows a user 140 characters in which to detail their current status. Twitter was launched in 2006...

• EDUCATIONAL INSTANT MESSAGING IN A 3D ENVIRONMENT. Puig-Centelles, Anna; Ripolles, Oscar; Prades, Pablo; Chover, Miguel // Proceedings of the IADIS International Conference on Cognition &;2007, p49 

  There is an increasing research interest in online teacher support. Educational communities are making an effort for encouraging virtual interactions, such as tutorial support, seminars, etc. The paper aim is to enhance communication among professors and students by offering new education and...

• Customize Outlook's Email Notification.  // Customers First;Jan2010, Vol. 14 Issue 12, p3 

  The article offers information on how to customize one's electronic mail notifications. It provides steps on how change the email alert sound and how to turn on the sound notifier for one to be able to notice that a new mail has arrived. It affirms that one can choose any Waveform Audio File...

• IM vendor embraces AOL, Microsoft. Fontana, John // Network World;8/8/2005, Vol. 22 Issue 31, p14 

  This article focuses on the plan of instant messaging (IM) server vendor Antepo Inc. to add integration with AOL Instant Messenger service and the newest versions of Microsoft Corp.'s IM platform. The features of the company's Open Presence Network (OPN) XT allows corporate users to interact...

• Instant Messengers Grow Up and Go to Work. Blackwell, Laura // PCWorld;Feb2006, Vol. 24 Issue 2, p66 

  The article reviews several messaging software and offers information on their voice quality, interoperability, e-mail integration and security features.

• Instant Messaging at work has drawbacks. Gurliacci, David // Fairfield County Business Journal;11/22/2004, Vol. 43 Issue 47, p5 

  Provides statistics on instant messaging (IM), based on a recent survey conducted by Meta Group Inc. in the U.S. Purpose of IM use; Concerns over viruses and computer security; Prevalence of home use.

• IM use still skewed to youth and main portals.  // New Media Age;10/6/2005, p9 

  This article reports that four in five 16- to 17-year-olds in Great Britain use instant messaging (IM). A report claims that while IM use is rife among teenagers, the number halves among 35- to 54-year-olds. Around 40 percent of this age group said they used an IM application. The instant...

Read the Article