All Hype meets Sad Reality

Lachnit, Carroll
February 2003
Workforce (10928332);Feb2003, Vol. 82 Issue 2, p10
Discusses the negative behavior of employees at U.S. retail stores. Details on the Spaeth Influence Model developed by Spaeth Communications Inc. that depicts how communication routes like advertising travel to target consumers; Impact of informal communication routes on customer service efficiency; Business opportunities in establishing an effective employee communication.


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