TITLE

All Hype meets Sad Reality

AUTHOR(S)
Lachnit, Carroll
PUB. DATE
February 2003
SOURCE
Workforce (10928332);Feb2003, Vol. 82 Issue 2, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the negative behavior of employees at U.S. retail stores. Details on the Spaeth Influence Model developed by Spaeth Communications Inc. that depicts how communication routes like advertising travel to target consumers; Impact of informal communication routes on customer service efficiency; Business opportunities in establishing an effective employee communication.
ACCESSION #
9023051

 

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