TITLE

Methodological Issues in Using Data from Social Networking Sites

AUTHOR(S)
Leng, Ho Keat
PUB. DATE
September 2013
SOURCE
CyberPsychology, Behavior & Social Networking;Sep2013, Vol. 16 Issue 9, p686
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Social networking sites (SNS) have become increasingly popular in recent years. With the amount of data available on SNS, the potential exists for researchers to use these data for their research. However, like any research method, there are limitations in using data from SNS. First, as members of SNS are not representative of the population, there is the limitation in generalizing the findings to the population. Second, in SNS with a low level of activity, there is also the issue of whether the data are sufficient for analysis. Third, the validity of the postings by members of SNS should be considered, as members of SNS may not be truthful in their responses. In addition, as the environment for SNS favors a quick emotive response as opposed to a cognitive response, the review suggests that the researcher will need to be aware of possibly different behavior when members of a SNS are faced with a high involvement decision. This article concludes that while there is potential in analyzing data from SNS, researchers should be aware of the limitations in using these data.
ACCESSION #
90187976

 

Related Articles

  • Muestreo mixto online: Una aplicaci�n en poblaciones ocultas. Baltar, Fabiola; Tatiana Gorjup, Mar�a // Intangible Capital;2012, Vol. 8 Issue 1, p123 

    Purpose: The objective of the article is to explore the possibilities offered by new technologies and virtual social networks for the recruitment of sampling units in hidden populations and as a support of the use of mixed methods. Design/methodology: The objective was to identify Argentinean...

  • INTERACTIVITY AND IDENTIFICATION INFLUENCES ON VIRTUAL SHOPPING. Huang, Echo; Yu-Ting Huang // International Journal of Electronic Commerce Studies;2013, Vol. 4 Issue 2, p305 

    The rapid development of virtual shopping through social networking sites raises important research questions. Social networking site features can shape members' behavioral intentions toward virtual shopping. In this study, the S-O-R model is used to examine the effects of online stimuli on...

  • Online Shopping Security Tips for the Holiday Season. Zubella, Dianne // Kalihwisaks;11/27/2013, p5A 

    The article offers online shopping security tips for the holiday season including avoiding usage of public wireless Internet Wi-Fi, avoiding links available on social networking sites, and monitoring financial accounts regularly.

  • Social sites: A way to get 'ants' to find your sugar. Carroll, Brian // Furniture/Today;5/19/2008, Vol. 32 Issue 36, p20 

    The author reflects on how to leverage social shopping, an important new trend in e-commerce. The author cites few scenarios that the furniture industry must consider to understand what social shopping can do and why it could become important to the business. According to the author, these...

  • Untitled. Walker, Brian // Computer Weekly;12/14/2010, p5 

    The article focuses on the increasing use of e-commerce by consumers. In the U.S. in 2010, the search activity via mobile devices increased by 30% on the online shopping website eBay.com on Black Friday. E-commerce business firms are giving high priority to mobile commerce, multichannel order...

  • NEW GAY STATISTICS WELCOMED.  // Gay Community News;Jan2006, Issue 193, p8 

    The article focuses on the British government's official tally of the number of gay men and lesbians in Great Britain. The officials have identified that 6 percent of the just under 60 million people living in Britain, Scotland, Wales and Northern Ireland are homosexual. The Department of Trade...

  • Erie Gay News group on LinkedIn. Mahler, Mike // Erie Gay News;Feb2010, p5 

    The article reports that "Erie Gay News" now has a group on LinkedIn, a social networking site for professionals, as of February 2010.

  • Demographics of Social Media Use. BOVEROUX, GEOBDY // Campaigns & Elections (2010);Mar/Apr2013, Vol. 34 Issue 316, p10 

    The article offers information on a survey which looks into the demographics of social media users done by the Pew Research Center. The survey has found the percentage of users on five major networking sites based on their education level, age and geography. It also notes that the study was also...

  • Social Networking And Class Warfare. Levy, Steven // Newsweek (Atlantic Edition);8/13/2007 (Atlantic Edition), Vol. 150 Issue 7, p10 

    The author reports on a study done by researcher Danah Boyd regarding the differences in demographics of the social networking websites www.myspace.com and www.facebook.com. According to the article, people who use Facebook are in a higher economic class and are more likely to attend college,...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics