TITLE

AOL Streamlines Search for Creative Partner

AUTHOR(S)
Gianatasio, David; Sampey, Kathleen
PUB. DATE
January 2003
SOURCE
Adweek Southeast Edition;1/27/2003, Vol. 24 Issue 4, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the process through which an advertising agency was selected by America Online Inc. (AOL) for its 150-200 million dollar creative account. Agencies that competed for the account; Business strategies employed by AOL; Agencies that declined the invitation to take part in the selection process.
ACCESSION #
9018262

 

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