TITLE

Marketing makes a soft-sell pitch to adventurers

AUTHOR(S)
Kurylko, Diana T.
PUB. DATE
September 2013
SOURCE
Automotive News;9/2/2013, Vol. 87 Issue 6584, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Subaru of America Inc.'s "Love" marketing campaign.
ACCESSION #
90117577

 

Related Articles

  • Subaru aims to restore its Legacy. Warner, Fara // Brandweek;4/4/94, Vol. 35 Issue 14, p8 

    Reports on the revised marketing strategy for Subaru of America's Legacy automobile. Focus on reliability and safety; Unit sales in 1993; Target market of the Legacy and Outback automobiles; Direct mail campaign for the SVX sports automobile.

  • Back to basics: Subaru restructures, searches for new marketing chief. Kiley, David; Taylor, Cathy // Adweek Western Edition;7/12/93, Vol. 43 Issue 28, p3 

    Reports on Subaru of America's search for a marketing chief. Company restructuring; Shedding of its niche image; Duties of the marketing executive.

  • Subaru adds Impreza rebate. Heil, Jennifer // Automotive News;7/11/1994, Vol. 68 Issue 5560, p2 

    Reports on Subaru of America's extension of its customer and dealer incentives until August 2, 1994 and added the 1994 Impreza automobile model to the program. Amount of customer and dealer rebates.

  • Subary Ties with Armstrong.  // Ward's Auto World;May2003, Vol. 39 Issue 5, p13 

    Reports on the appointment of cycling champion Lance Armstrong as corporate spokesman for Subaru of America Inc. Reason for the selection of Armstrong; Marketing slogan of the firm.

  • Classic marketing sells niche for Subaru. O'Neill, Mike // Automotive News;4/6/1998, Vol. 71 Issue 5760, ps26 

    Looks at Subaru of America's efforts to build a brand image. Subaru's tagline as a metaphor for its marketing strategy; The success of the Outback sport utility vehicle; The advertising featuring an Australian actor, Paul Hogan; The company's advertising theme; The target market.

  • Subaru's approach: Rollin' on the river. King, Jenny // Automotive News;3/29/1999, Vol. 73 Issue 5812, pAM25 

    Focuses on Subaru's marketing partnership with the American Canoe Association. Terms of the partnership agreement; Advantages of Subaru's integrated marketing plan.

  • Subaru adds lesbians to niche marketing drive. Wilke, Michael // Advertising Age;3/4/1996, Vol. 67 Issue 10, p8 

    Reports that Subaru of America, which focuses its advertising on narrow but loyal consumer groups, has launched an advertising campaign by Mulryan/Nash which targets lesbians. Other marketing campaigns directed at lesbians and gays, including America Express Co. and Tuaca liqueurs; Lack of...

  • Classic marketing sells niche for Subaru. O'Neill, Mike // Advertising Age;4/6/1998, Vol. 69 Issue 14, pS26 

    Reports on how Subaru of America was able to turn its sales around in the late 1990s. Statistics; Success of its advertising campaign for the Outback; How Subaru changed its marketing campaign; Comments.

  • AWD grows at Subaru.  // Automotive News;1/9/1995, Vol. 69 Issue 5586, p8 

    Reports on Subaru of America Inc.'s sale of its 1995 Legacy models using an all-wheel-drive marketing strategy.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics