TITLE

Maybelline packs up for Lintas

AUTHOR(S)
Levin, G.; Fahey, A.
PUB. DATE
October 1990
SOURCE
Advertising Age;10/29/90, Vol. 61 Issue 45, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Stresses how the new owners of Maybelline plan to reduce the cosmetics company's reliance on promotions and update its image as a more contemporary, upscale brand. The company, acquired by Wasserstein Perella Management Partners from Schering-Plough Corp. in July, last week named Lintas:New York to handle its $35 million account, replacing DDB Needham Worldwide, Chicago. Changes to be made; Reasons behind the change.
ACCESSION #
9011121674

 

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