TITLE

The cost of pitching new business soars

AUTHOR(S)
Liesse, Julie; Hume, Scott; Lafayette, Jon; Sloan, Pat; Magiera, Marcy
PUB. DATE
December 1991
SOURCE
Advertising Age;12/16/1991, Vol. 62 Issue 53, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that advertising account reviews have become less personal, more time-consuming and more expensive in the United States. Impact of the recession on advertising agencies; Advertising agencies competing for the account of Mercedes-Benz of North America Inc.; Advertisers' demand for account reviews; Increase in competition among agencies.
ACCESSION #
9009100686

 

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