TITLE

YouView readies Autumn ads to promote simplicity of service

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
September 2013
SOURCE
Marketing Week (Online Edition);9/2/2013, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Internet television service YouView's multi-media marketing campaign "catch up with your feet up" which runs from September 7, 2013. With the introduction of a new YouView Facebook pay, blogs and instructional videos, the advertising campaign will also play on social media. It also reports the launch of a set-top box that presents catch-up TV, Sky Sports and Sky Movies by its rival Sky.
ACCESSION #
90087233

 

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