TITLE

AD GUZZLERS

AUTHOR(S)
Serafin, Raymond
PUB. DATE
March 1991
SOURCE
Advertising Age;3/4/1991, Vol. 62 Issue 10, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Ford Motor Co.'s advertising campaigns for its redesigned Lincoln-Mercury and Crown Victoria. Ford will launch its estimated $35 million network and cable TV campaign through J. Walter Thompson USA. A television advertisement for Lincoln-Mercury, developed by Young and Rubicam, is scheduled to be launched on April 15, 1991. Ford will differentiate the images of the two cars to appeal to various buyers.
ACCESSION #
9007230026

 

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