TITLE

THE INCREDIBLE SHRINKING SOUND BITE

AUTHOR(S)
Adatto, Kiku
PUB. DATE
May 1990
SOURCE
New Republic;5/28/90, Vol. 202 Issue 22, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Contrasts the role of television in the presidential political campaigns of 1968 and 1988. Length of time devoted to visuals versus words; Politicians' efforts to master the art of television imagery; Increased coverage of political commercials as news; Rise of staged media events; Media's response to such events; Balancing entertainment and information.
ACCESSION #
9006040110

 

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