Impact of Nanotechnology on Cost Leadership and Competitive Advantage Strategies in Energy Sector

Ghasemi, Iman; Sharifonnasabi, Fatemeh; Habibi, Alireza
July 2013
Australian Journal of Basic & Applied Sciences;Jul2013, Vol. 7 Issue 7, p121
Academic Journal
The discussion of scarce energies and emerging global warming phenomena are regarded as serious problems pertinent to threats of the world through the natural suffering. To date, a huge part of academic literature from different aspects has been allocated to these two problems. Creating nanotechnology products is a helpful way to pass these difficulties in the future. The core idea of this study is to investigate the related literature by taking advantage from qualitative research as desk study of published issues about nanotechnology and management strategies. In depth, reviewing the literature of nanotechnology presented that almost all scholars are consensus about existing solutions which influence the use of nanotechnology and its products. However, using nano products would not be as a sufficient solution. It has been noticed that the important point is the correct management and planning for the future. It is interesting that management would have been allocated to manage time and place in the right time and place so that the different ideas lead to competition among firms in the energy sector to get more profit economically and environmentally from innovation situations as opportunities in the future markets. Consequently, competitive advantage as an important strategy is intervened for conducting energy companies to achieve their goals in the successful ways. Additionally, the lack of efficiency energy system causes to find and introduce the best consumption patterns of managing fuels through cost leadership. The current study only focuses on nanotechnology applications as well as strategies namely competitive advantage and cost leadership


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