How to boost sales (and your image) with community-based marketing

Hill, Rebecca
September 2013
Life Insurance Selling;Sep2013, Vol. 88 Issue 9, p26
The article focuses on increasing insurance sales with community-based marketing. The most effective marketing activities are the ones which are built around supporting the community and offering educational talks and seminars. Presence of a website is important as prospective clients now look to the web to gain information about company and products.


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