TITLE

Abandon Those Shopping Cart Woes

AUTHOR(S)
Dupré, Elyse
PUB. DATE
September 2013
SOURCE
Direct Marketing News;Sep2013, Vol. 35 Issue 9, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on cart abandonment and what marketers can do with it. It accounts the occurrence of cart abandonment to the wrong price or the unpreparedness of customers to purchase brands. Chief strategy officer Charles Nicholls believes a tiered e-mail campaign brings back customers. Marketing manager Nikki Leonard suggests to start marketing without promotion and only offer discounts on price-sensitive shoppers as promotional e-mails may condition the consumers. INSET: MARKETING CHATTER.
ACCESSION #
89973376

 

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