Abandon Those Shopping Cart Woes

Dupré, Elyse
September 2013
Direct Marketing News;Sep2013, Vol. 35 Issue 9, p10
The article focuses on cart abandonment and what marketers can do with it. It accounts the occurrence of cart abandonment to the wrong price or the unpreparedness of customers to purchase brands. Chief strategy officer Charles Nicholls believes a tiered e-mail campaign brings back customers. Marketing manager Nikki Leonard suggests to start marketing without promotion and only offer discounts on price-sensitive shoppers as promotional e-mails may condition the consumers. INSET: MARKETING CHATTER.


Related Articles

  • The Relationship between Extrinsic and Intrinsic Attributes of Product Quality with Brand Loyalty on Malaysia National Brand Motorcycle/Scooter, MODENAS. Shaharudin, Mohd Rizaimy; Hassan, Anita Abu; Salleh, Musdiana Mohamad; Ali, Siti Meriam; Harun, Etty Harniza; Jalil, Muna Abdul; Aziz, Nurazila Abdul // Interdisciplinary Journal of Contemporary Research in Business;Jan2011, Vol. 2 Issue 9, p135 

    This study is about the discoveries on the relationship between intrinsic and extrinsic attributes of product quality with brand loyalty. It helps to extend the understanding on the perceptions of product quality of Malaysia national brand motorcycle/scooter, MODENAS and its influence towards...

  • DETERMINATION OF COMBINATIONS OF THE ATTRIBUTES OF SALES PROMOTION FOR DIFFERENT LOYALTY STAGES' CUSTOMERS. Pilelienė, Lina // Management Theory & Studies for Rural Business & Infrastructure ;2010, Vol. 20 Issue 1, p115 

    The peculiarities of the usage of sales promotion according to customer loyalty stage are being analyzed in the article. The main assumption here is that customers being on different loyalty stages have distinct needs and expectations with the sales promotion offerings. To be effective, sales...

  • Consumers' Responses to Sales Promotions of Fast Moving Consumer Goods in Nepal. Shrestha, Binod // Business Perspectives & Research;Jul-Dec2012, p13 

    This research study examined consumers' perceptions of products they purchased under sales promotion offers, and their effects on repurchase intentions of the same products after the end of the offers. The research began with an exploratory study of marketers' observations of the effectiveness...

  • Consumer involvement is good way to unite people and brands. Smith, Adam // Media Week;9/1/2009, Issue 1223, p15 

    The author discusses the role of consumer involvement in brand promotion. She believes that a user-generated content strategy helps unite consumers and brands. The author cites a Doritos promotion strategy which asks consumers to guess the secret flavour of one of its products. She asserts that...

  • WHEN OPPOSITES ATTRACT. KRAJICEK, DAVID // Marketing Insights;Jul/Aug2015, Vol. 27 Issue 4, p38 

    The article discusses ways for marketers to make sure that personalization and segmentation work together to deliver deeper insights from customers. Topics covered include personalization as a higher form of activation, how segmentation determines potential customers for brands, and how...

  • The Effect of Superstitious Beliefs on Consumer Judgments. Kramer, Thomas; Block, Lauren // Advances in Consumer Research;2007, Vol. 34, p634 

    The article discusses the influence of superstitious beliefs on consumer behavior. It explains that social and cultural environments can affect marketing strategy and customer preference, and research conducted on the topics of customer satisfaction and superstition is explored. The effect on...

  • Measuring the Dynamic Effects of Promotions on Brand Choice. Papatla, Purushottam; Krishnamurthi, Lakshman // Journal of Marketing Research (JMR);Feb1996, Vol. 33 Issue 1, p20 

    Promotions are being used with increasing frequency by manufacturers facing highly competitive markets, which is causing concern among some marketers who feel that frequent promotions can hurt a brand. Nevertheless, there is little empirical evidence to either support or dispel such fears. To...

  • Consumer Skepticism and Promotion Effectiveness. de Pechpeyrou, Pauline; Odou, Philippe // Recherche et Applications en Marketing (English Edition) (AFM c/;jui2012, Vol. 27 Issue 2, p45 

    Over time, consumers have developed a strong knowledge and mistrust toward stimuli from various commercial sources: advertising, salespersons, and more recently promotional pricing techniques supposed to reduce their everyday spending. Three experiments demonstrate that consumer skepticism...

  • REPEAT OFFENDERS. Borden, Mark // Fast Company;May2010, Issue 145, p94 

    The article profiles the Internet advertising production firm Mekanism Inc., which was founded by Tommy Means and has Jason Harris as its president. A discussion of successful viral advertising campaigns that Mekanism has developed for several well known clients, including Microsoft Corp. and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics