Turcsik, Richard
September 2002
Progressive Grocer;9/1/2002, Vol. 81 Issue 12, p36
Trade Publication
Focuses on the use of high-efficiency detergents for energy-saving washing machines. Background on efforts to produce washing machines that reduce energy consumption; Information on the release of several products designed for the washing machines, including Wisk HE from Unilever and Tide HE from Procter & Gamble; Impact of the trend on detergent merchandising.


Related Articles

  • Detergent Tablets Coming to the US this Fall. Harvilicz, Helena // Chemical Market Reporter;08/21/2000, Vol. 258 Issue 8, p26 

    Reports on the detergent tablets to be introduced by Procter & Gamble Co. and Unilever PLC in fall 2000. Information on Unilever's product under the Wisk brand name; Speculation on the ingredients of Unilever's Wisk tablets.

  • P&G and Unilever clash over detergent ad claims. Singh, Sonoo // Marketing Week;9/25/2003, Vol. 26 Issue 39, p7 

    Reports on the disagreement on detergent advertising claims between Procter and Gamble and Unilever in Great Britain. Launch of direct mail campaign by Unilever; Expression of complaint to the Advertising Standards Authority; Comparison of the cleaning performance of the detergents.

  • Lever, P&G power play doesn't wash in Spain. Klosky, Deborah // Advertising Age;8/15/1994, Vol. 65 Issue 34, p35 

    Reports on the impact of the detergent wars between Procter & Gamble Co. (P&G) and Unilever PLC in the United Kingdom and the Netherlands on Spain. P&G's accusations that Unilever's manganese detergent rots clothes; Unilever's Lever Espana division's introduction of Skip Poder power brand in...

  • Can P&G put a topspin on Ariel?  // Marketing Week;7/3/2003, Vol. 26 Issue 27, p3 

    Comments on efforts by Procter & Gamble Co. to overcome the dominance by Unilever PLC's Persil of the British washing detergents market with its Ariel detergent brand. Strength of Persil's brand equity due to Persil's development of emotional brand characteristics; Factors that could help...

  • Tablet niche probed for mass-market potential. Neff, Jack // Advertising Age;9/25/2000, Vol. 71 Issue 40, ps8 

    The article reports that Procter and Gamble has joined Unilever in launching premium-price laundry tablets in the United States. Procter and Gamble launched Tide Rapid Action Tablets into stores in September 2000. Procter and Gamble sees the tablet market appealing to 18-to-30-year-old adults. A...

  • P&G, Unilever halt washing powder ads to prepare for 'green' versions... Singh, Sonoo // Marketing Week;11/29/2001, Vol. 24 Issue 42, p5 

    Reports on plans by Procter & Gamble and Unilever to halt all advertising and marketing support for their dry washing detergent brands until April 2002, following a change in their product formulations. Companies' voluntary code of environmental practice; Preparation of a major consumer...

  • Laundry war soils all.  // Advertising Age;5/16/1994, Vol. 65 Issue 21, p30 

    Addresses the impact of feud in Europe between Procter & Gamble Co. and Unilever on public perceptions of marketing. Conflict over the damage caused by Unilever's Power detergent to fabrics; Reason for speaking out against Unilever products; Need for consumers to consider clothing...

  • Unilever faces off with P&G in European soap wars. Chynoweth, Emma // Chemical Week;1/25/1995, Vol. 156 Issue 3, p52 

    Reports on the rivalry between Unilever and Procter & Gamble in the European soaps and detergents market. Improvements in Unilever's detergent New Generation Persil, formerly Power; Other developments beyond the soap wars that have a major impact on raw materials suppliers.

  • Warring pair are behaving like children. Davis, Rachel // Marketing Week;10/16/2003, Vol. 26 Issue 42, p30 

    Focuses on the competition between Procter & Gamble Co. and Unilever PLC on the gentleness of its detergent products. Effect of the content of voiceovers in commercials to the consumers; Focus on bringing competitive products to the market; Generation of wealth for shareholders through health...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics