Retailers declare World Cup sales effect a draw

Westphal, Linda
June 1998
Cabinet Maker;06/19/98, Issue 5093, p2
Trade Publication
Discusses the impact of the 1998 World Cup in Paris, France on furniture retailers in Great Britain. Non-stop television coverage as one factor that had driven many people into the shops; Durham Pine's sales performance; Furnitureland marketing director Roger Handley's comments on the impact of the game on his store's sales.


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