Think about the value of exposure, partnership

Epperson, Jerry
January 2003
Furniture/Today;1/27/2003, Vol. 27 Issue 21, p41
Trade Publication
Focuses on the importance of advertising and exposure in the furniture industry in the U.S. Aim of Office Depot Inc. to increase floor traffic; Advantage of ready-to-assemble furniture; Consideration of partnership with a carpet or home improvement store.


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