August 2013
SN: Supermarket News;8/5/2013, Vol. 61 Issue 31/32, p53
The article discusses the growth of the sales food and beverages category in the U.S. supermarkets during the 52 weeks ending June 16, 2013. It considers the alcoholic beverage innovation as sales-driving trend due to the effort of marketers to cater to experimental millennials with sweeter varietals. It also presents a category guide that features the center store products experiencing growth in dollar sales including carbonated soft drinks, frozen dinner and entrees and bottled water.


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