TITLE

Adobe Gives Fast-Growing Acrobat A New Twist with $5-10M Campaign

AUTHOR(S)
Wasserman, Todd
PUB. DATE
July 2002
SOURCE
Brandweek;7/29/2002, Vol. 43 Issue 28, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a print advertising campaign to be launched by Adobe Systems for its Acrobat software program in 2002. Capabilities of the software program; Features of the campaign; Contribution of Acrobat to the total revenues of Adobe in 2001.
ACCESSION #
8981767

 

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