Adobe Gives Fast-Growing Acrobat A New Twist with $5-10M Campaign

Wasserman, Todd
July 2002
Brandweek;7/29/2002, Vol. 43 Issue 28, p9
Trade Publication
Reports on a print advertising campaign to be launched by Adobe Systems for its Acrobat software program in 2002. Capabilities of the software program; Features of the campaign; Contribution of Acrobat to the total revenues of Adobe in 2001.


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