TITLE

Ops Jump for TNTs NBA All-Star Hoopla

AUTHOR(S)
Forkan, Jim
PUB. DATE
January 2003
SOURCE
Multichannel News;1/27/2003, Vol. 24 Issue 4, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy adopted by Turner Network Television (TNT) in bringing affiliates for the National Basketball Association's All-Star Weekend in February 2003. Issue of game tickets and distribution of prizes by TNT to attract affiliates; Discussion of Turner Network Sales with Multisystem Operators on customized promotions of game; Launch of programs by TNT for marketing support of games' coverage.
ACCESSION #
8981595

 

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