TITLE

Leno Brands Versus Letterman Brands

AUTHOR(S)
Hanft, Adam
PUB. DATE
February 2003
SOURCE
Inc.;Feb2003, Vol. 25 Issue 2, p96
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Explains that notions of iconic and ironic branding in the U.S. that divides the consumers. Samples of iconic brands; Samples of ironic brands; Strategy of marketers.
ACCESSION #
8979397

 

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