Perception of service-providers on Use of technology on CRM

Bhuvaneshwari, G.; Sowmya, K. R.
May 2013
International Journal of Information, Business & Management;May2013, Vol. 5 Issue 2, p13
Academic Journal
CRM is a topic of prime importance in the present days and its requirement is required irrespective of sectors. This study is an attempt in the hospitals of Chennai city. The study highlights the perception of the service providers on use of technology on CRM in hospitals. The most important factors of technology were also identified and the priority of their influence on CRM also has been discussed in the study.


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