TITLE

Weve primes display ad services

AUTHOR(S)
Shields, Ronan
PUB. DATE
August 2013
SOURCE
Marketing Week (Online Edition);8/9/2013, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features the demand side platform (DSP), a mobile display advertising tool that will help advertisers better target its mobile subscribers signed up to Weve as a result of the joint venture between British mobile service providers EE, O2 and Vodafone.
ACCESSION #
89744252

 

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