Penny For Thoughts, 60,000 For This Billboard

Bartlett, Michael
August 2013
Credit Union Journal;8/5/2013, Vol. 17 Issue 30, p11
Trade Publication
The article reports on Vancity Credit Union's (CU) billboard in Vancouver, British Columbia. It mentions that the said outdoor signboard is covered with 60,000 pennies and made with the creative assistance from advertising firm Wasserman + Partners Advertising Inc. Furthermore, the union's relations consultant Lorraine Wilson notes the challenges of placing the coins in the board.


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