TITLE

The merger that shook advertising

AUTHOR(S)
Tan, Emily; Blecken, David
PUB. DATE
August 2013
SOURCE
Campaign Asia-Pacific;Aug2013, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The biggest deal in ad history will change the industry, for better or worse.
ACCESSION #
89645474

 

Related Articles

  • Insight: Marketers forum - Client conflict: Confidentiality is a question of trust.  // Campaign Asia-Pacific;Sep2013, p51 

    The proposed merger of Publicis-Omnicom has placed client conflict within agency groups front and centre. But is it really a problem if rival brands are handled by the same agency?

  • Publicis Omnicom merger presents data dilemma. Bacon, Jonathan // Marketing Week (Online Edition);7/30/2013, p3 

    The author comments on the merger between advertising and public relations firm Publicis and advertising firm Omnicom that will led to the creation of the world's biggest advertising group, Publicis Omnicom Group. According to the author, the merger will have major ramifications for the...

  • The Atifa Silk Interview: Sir Martin Sorrell.  // Campaign Asia-Pacific;May2014, p53 

    Forthright as ever, the WPP chief explains why he remains highly optimistic about China and less so about the prospects of the Publicis-Omnicom merger.

  • Publicis Groupe buys Turner Duckworth. Montgomery, Angus // Design Week (Online Edition);9/8/2014, p2 

    The article reports on the acquisition by communications company Publicis Groupe to consultancy Turner Duckworth. It says that Publicis will retain the name and management structure of Turner and will partner it with advertising agency Leo Burnett to enable seamless communications for clients....

  • JOHN, MAURICE HAVE SEEN THE FUTURE: IT'S BIG. Klaassen, Abbey // Advertising Age;8/5/2013, Vol. 84 Issue 28, p6 

    The article looks at the 2013 merger between advertising companies Publicis Groupe and Omnicom Group, considering its impact on the advertising industry. Topics include the use of Big Data in the advertising industry, the huge market share the merged company, Publicis Omnicom Group, wields, and...

  • TAKEOVERS.  // FE: The Magazine for Financial Executives;May1985, Vol. 1 Issue 5, p20 

    The article discusses the effects of company mergers and takeovers on corporate management. Company managements generally oppose, criticize, and attack unfriendly takeover attempts, considering them as unfair, predatory, and adverse to the shareholders and the economy in the long-run. But,...

  • Slaughter and May retains FTSE100 crown. Hoare, Steve // Lawyer;5/16/2005, Vol. 19 Issue 19, p2 

    Reports on the recognition of Slaughter and May company for maintaining a high number of clients listed at the Financial Times Stock Exchange 100 Index in Great Britain. Assessment on the performance of the company in the stockmarket; Details on the total market capitalization of the companies;...

  • International acquisitions and shareholder wealth Evidence from the Netherlands. Corhay, Albert; Rad, Alireza Tourani // International Review of Financial Analysis;2000, Vol. 9 Issue 2, p163 

    In this article, we test wealth effects of international acquisitions using a sample of foreign acquisitions by Dutch firms during the period 1990-96. We find weak evidence that crossborder acquisitions are wealth-creating corporate activities, especially for acquisitions in the U.S. We observe...

  • Equal Treatment of Shareholders in Corporate Distributions and Reorganizations. Brudney, Victor // California Law Review;Jul83, Vol. 71 Issue 4, p1073 

    Examines the distribution and reorganization of asset shareholders during mergers and sale of businesses in the U.S. Discussion on the distribution of assets in transactions that involve internal rearrangements among existing participants; Information on the distribution of assets in...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics