TITLE

KFC's commercial on food freshness a hit in Malaysia

AUTHOR(S)
Francis, Leithen
PUB. DATE
November 2002
SOURCE
Media: Asia's Media & Marketing Newspaper;11/29/2002, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the success achieved by the television commercial of fast food chain Kentucky Fried Chicken Corp. in Hong Kong, China in competition with McDonalds Corp. Features of the advertisement of the company; Success achieved by the commercial of Telekon Malaysia Bhd; Overview of the advertising campaign of Malaysia Airlines.
ACCESSION #
8960853

 

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