IPG could gain from Japanese alliance

Kilburm, David
December 2002
Media: Asia's Media & Marketing Newspaper;12/13/2002, p1
Reports that Interpublic Group of Cos. Inc. (IPG) could benefit from alliance that will merge three advertising agencies of Japan. Percentage of IPG share in Daiko Advertising; Lack of merger details and capital structure of the holding company to be formed; Comparison of the holding company with Asatsu-DK.


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