TITLE

IPG could gain from Japanese alliance

AUTHOR(S)
Kilburm, David
PUB. DATE
December 2002
SOURCE
Media: Asia's Media & Marketing Newspaper;12/13/2002, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Interpublic Group of Cos. Inc. (IPG) could benefit from alliance that will merge three advertising agencies of Japan. Percentage of IPG share in Daiko Advertising; Lack of merger details and capital structure of the holding company to be formed; Comparison of the holding company with Asatsu-DK.
ACCESSION #
8960608

 

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