TITLE

AOL Cuts 'Short' Its Relationship With Gotham

AUTHOR(S)
McMains, Andrew; Taylor, Catharine P.
PUB. DATE
January 2003
SOURCE
Adweek Midwest Edition;1/13/2003, Vol. 44 Issue 2, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the dismissal of advertising agency Gotham Inc. by America Online Inc. (AOL) after agency executives met executive vice president of brand marketing Len Short. Review of creative account by AOL; Career background of Short; Role of Gotham in handling creative duties for AOL in the U.S. since 1997.
ACCESSION #
8960194

 

Related Articles

  • AOL Cuts 'Short' Its Relationship With Gotham. McMains, Andrew; Taylor, Catherine P. // Adweek Eastern Edition;1/13/2003, Vol. 44 Issue 2, p3 

    Reports on the dismissal of advertising agency Gotham Inc. by America Online Inc. (AOL) after agency executives met executive vice president of brand marketing Len Short. Review of creative account by AOL; Career background of Short; Role of Gotham in handling creative duties for AOL in the...

  • AOL Cuts 'Short' Its Relationship With Gotham. McMains, Andrew; Taylor, Catharine P. // Adweek Southeast Edition;1/13/2003, Vol. 24 Issue 2, p3 

    Reports on the dismissal of advertising agency Gotham Inc. by America Online Inc. (AOL) following agency executives meeting with Len Short, executive vice president of brand marketing at AOL. Background on Gotham Inc.'s association with AOL since 1997; Career background of Short.

  • Gotham gathers interactive under Hinkaty. Gilbert, Jennifer // Advertising Age;7/31/2000, Vol. 71 Issue 32, p42 

    The article reports on the establishment of an interactive division for the advertising agency, Gotham in the United States. Christopher Hinkaty was promoted to the position of interactive services director. The company has announced the development of advertisements for America Online and a Web...

  • A conversation with LEN SHORT.  // Brandweek;3/3/2003, Vol. 44 Issue 9, Special Section p8 

    Interviews Len Short, America Online Incorporated's chief marketer, on broadband, big events and buying time. Short's definition of media; One big challenge facing his company; Comments from Short on how his company is dealing with consumers who can increasingly do whatever they want.

  • A conversation with LEN SHORT.  // Adweek Eastern Edition;3/3/2003, Vol. 44 Issue 9, Media Q&A p8 

    Interviews Len Short, executive vice president of brand marketing at American Online Inc.(AOL), regarding media environment and challenges and opportunities it presents for AOL. Impact of broadband communication on household behavior of people; Strategy of Short in dealing with consumers who...

  • AOL Cuts 'Short' Its Relationship With Gotham. McMains, Andrew; Taylor, Catharine P. // Adweek Western Edition;1/13/2003, Vol. 53 Issue 2, p3 

    Reports that America Online terminated its contract with advertising company Gotham following the appointment of Len Short as executive vice president of brand marketing in the company. Background on business relations between the two companies since 1997; Claims of Stone Roberts, chief...

  • AOL airs first work from Gotham.  // Advertising Age;5/12/1997, Vol. 68 Issue 19, p4 

    Mention that America Online will begin its first advertising campaign from Gotham of New York. The details and purpose of the informational campaign.

  • Revenge Served with Juju Bees. Dini, Justin // Adweek Western Edition;05/24/99, Vol. 49 Issue 21, p60 

    Deals with the move of Gotham advertising agency to rebel against E...Trade when the agency lost its account. Information on the sequel bizarre video chairman Stone Roberts sent to consultants after losing E...Trade; Details on the tape.

  • AOL Streamlines Search for Creative Partner. Gianatasio, David; Sampey, Kathleen // Adweek Southeast Edition;1/27/2003, Vol. 24 Issue 4, p3 

    Reports on the process through which an advertising agency was selected by America Online Inc. (AOL) for its 150-200 million dollar creative account. Agencies that competed for the account; Business strategies employed by AOL; Agencies that declined the invitation to take part in the selection...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics