Challenger awards fail to fully resolve marketing mystery

Collings, Andy
September 2002
Farmers Weekly;9/13/2002, Vol. 137 Issue 11, p70
Trade Publication
Reports on the awarding of the franchise of the Challenger MT crawler range of Agco to dealers Peacock and Bennington in Brigg, England and Grantham, England-based Chandlers. Terms of the franchise agreement; Information on the negotiation of Agco with the dealers; Forecast of Agco for the income of the Challenger brand.


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