August 2013
Metalurgia International;2013, Vol. 18 Issue 8, p220
Academic Journal
Regarding customer relationship, we know that they are based on effective communication. To talk in order to be understood by customers requires more than the mere use of the correct words, because the source is always taken into account. Managing the customer relationship after a sale is something that few companies really do it, and when it is done, it is usually a courtesy call shortly after the purchase.


Related Articles

  • TOOLS OF CUSTOMER RELATIONSHIP MANAGEMENT- A GENERAL IDEA. CHARY, T. JOGA; KARUNAKER, CH. // International Journal of Research in Commerce, IT & Management;Oct2012, Vol. 2 Issue 10, p56 

    Customer satisfaction is an antecedent to customer loyalty. A company with a large number of loyal customers gains advantage over its competitors. However, achieving sustained customer satisfaction and retention are becoming more challenging as the expectations of customers are increasing day by...

  • CRM Performance Measurement Process. Soeini, Reza Allahyari; Jafari, Behzad; Abdollahzadeh, Mohammadreza // International Journal of Emerging Sciences;Mar2012, Vol. 2 Issue 1, p134 

    Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages it has made for companies. Despite of many advantages of implementing CRM such as cost decrease, satisfaction and retention and customer loyalty increase, high...

  • When Loyalty Strategies Fail. Crosby, Lawrence A.; Lunde, Brian S. // Marketing Management;Sep/Oct2008, Vol. 17 Issue 5, p12 

    The article discusses efforts of business enterprises to build and maintain customer loyalty. Gains in customer loyalty can be temporary due to a rise in customer expectations and responses by competitors. Other topics include the requirement for the development of organizational capability in...

  • Attributes And Consequences Of Customer Satisfaction In Tourism Industry: The Case Of Polish Travel Agencies. Kobylanski, Andrzej // Journal of Service Science (19414722);2012, Vol. 5 Issue 1, p29 

    The term "customer satisfaction" still has an abstract meaning for managers in developing countries. This study focuses on travel agencies in Poland, to improve managers' awareness of how customer satisfaction can directly improve business performance. Authors investigated nine attributes of the...

  • The Customer-Centric Enterprise.  // CRM Magazine;Jan2004, Vol. 8 Issue 1, p38 

    Discusses the strategies which make up a customer-centric enterprise. Benefits given by customer-centric enterprise strategies for customer relationship management systems; Strategies which support the sales process; Tools which aid customer relationships.

  • Müşteri DeÄŸerinin, Müşteri Tatmini, Marka Sadakati ve Müşteri Ä°liÅŸkileri Yönetimi Performansı Ãœzerindeki Etkilerinin Ä°ncelenmesine Yönelik Bir AraÅŸtırma. Onaran, Berrin; Atıl Bulut, Zeki; Özmen, Alparslan // Business & Economics Research Journal;2013, Vol. 4 Issue 2, p37 

    Beyond satisfying needs, customer value is the key to establish and maintain long run relationships. Hence, providing excellent customer value as a driving force of customer relationships management performance plays a key role in gaining sustainable competitive advantage. The aim of this...

  • Customer relationship management and customer loyalty in Nigerian telecommunication industry. Agbaje Yinusa Toyese // Journal of Business & Retail Management Research;Apr2014, Vol. 8 Issue 2, p1 

    This study evaluated customer relationship management in the telecommunication sector in Nigeria and its consequential effect on customer loyalty. Primary data were generated with the aid of structured questionnaire. A random sample size of 50 respondents was selected from each of 4...

  • Chief Customer Officers. Bingham, Curtis N. // Sales & Service Excellence Essentials;Aug2008, Vol. 8 Issue 8, p10 

    The article focuses on the role of the Chief Customer Officer (CCO) in assuming executive accountability for customer relationships. Aside from helping increase revenue, CCO can provide needed insight to increase customer profitability. A CCO can also help increase customer loyalty and...

  • Grow and Prosper. Bliss, Jeanne // Sales & Service Excellence Essentials;Nov2009, Vol. 9 Issue 10, p1 

    The article elaborates five decisions that comprise how companies conduct their business in order to set them apart from their competition and to earn the loyalty of their buyers. It advises companies to decide to believe, to decide with clarity of purpose, to decide to be real, to decide to be...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics