TITLE

CUSTOMER LOYALTY AND RELATIONSHIP MANAGEMENT

AUTHOR(S)
GRIDEANU, Nicoleta; CRUCERU, Gica
PUB. DATE
August 2013
SOURCE
Metalurgia International;2013, Vol. 18 Issue 8, p220
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Regarding customer relationship, we know that they are based on effective communication. To talk in order to be understood by customers requires more than the mere use of the correct words, because the source is always taken into account. Managing the customer relationship after a sale is something that few companies really do it, and when it is done, it is usually a courtesy call shortly after the purchase.
ACCESSION #
89576196

 

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