Time Travel on the Tube

Rushin, Steve
October 1992
Sports Illustrated;10/22/92, Vol. 77 Issue 17, p88
I would have liked to have liked Ike, watched Bilko on a Philco, seen the U.S. in a Chevrolet, spent Friday night at the fights, smoked a Chesterfield at Ebbets Field. When at last I was a little shaver, in the 1970s, TV was wildly whiskered and the centerfielder dujour was not Joe DiMaggio of the Yankees nor the Duke of Flatbush nor Willie Mays of the New York Giants but Fred Lynn of the Boston Red Sox. By the time Lynn's commercials for Aqua Velva and Jovan Musk were airing in 1976, the lamp of good taste had long since been extinguished on television; the path of programming and advertising was now lit, instead, by the lava lamp of excess that burns to this day, reflected in the one good eye of Dick Vitale. I know, because in the early New York City autumn of 1992, I watched this telecast of Game 7 of the 1952 World Series. In fact, for days I randomly channel-surfed through a whole sea of sports television history, spending much of the time at the Museum of Television & Radio in Manhattan.


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