Eco wines deemed more credible

December 2011
Harpers Wine & Spirit;12/2/2011, Issue 76, p10
The article discusses the greater credibility that winemakers achieve with consumers by achieving full organic or biodynamic certification. It describes the greenwashing phenomenon, where companies make misleading or unsubstantiated claims about the environmental benefits of a product. Executives of several companies also characterize their organic and biodynamic practices which include not using chemicals in the vineyard.


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