TITLE

Marketing That's Good for the Soul

AUTHOR(S)
Smith, J. Walker
PUB. DATE
January 2003
SOURCE
Marketing Management;Jan/Feb2003, Vol. 12 Issue 1, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the spiritual aspect of marketing. Increase of signs of spirituality among customers and in corporate workplaces; Factors that manifest a yearning for spiritual fulfillment; Effect of the events of September 11, 2001 on the interest of people on spirituality and religion.
ACCESSION #
8948987

 

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