TITLE

The Winner Is

AUTHOR(S)
Stanley, Jennifer
PUB. DATE
January 2003
SOURCE
Marketing Management;Jan/Feb2003, Vol. 12 Issue 1, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Talks about laws governing promotion. Importance of compliance to law when formulating a promotion; Information on types of promotion such as sweepstakes and contest; Reasons for the disqualification of employees and their family members from joining a company promotion; Details on choosing the target audience.
ACCESSION #
8948980

 

Related Articles

  • Win A Free Super Bowl Trip From Noritz.  // Plumbing & Mechanical;Sep2010, Vol. 28 Issue 7, p8 

    The article presents information about the contest Noritz Big Game Sweepstakes.

  • RIDE bmx.  // TransWorld Ride BMX;Jul2008, Vol. 17 Issue 146, p34 

    The article presents the Woodward Sweepstakes, a contest sponsored by the periodical "Ride BMX" where eligible subscribers of the periodical will have a chance to win a free week at Woodward Camp in Pennsylvania.

  • Win! Win! Win! Stasiulewicz, Lisa // Lucky;Jul2010, Vol. 10 Issue 7, p112 

    The article offers details of the sweepstake promotion of "Lucky" magazine for July 2010.

  • Lucky Breaks Sweepstakes.  // Lucky;Jul2010, Vol. 10 Issue 7, p115 

    The article offers details of several sweepstake promotions within the issue of "Lucky" magazine.

  • You've won!...or have you?  // Consumer Reports;Jan1998, Vol. 63 Issue 1, p62 

    Offers advice to consumers on sweepstakes. Large number of fraud complaints from consumers; Recognition of the key factors that make a sweepstakes legitimate; Federal legislation governing telemarketers; How companies entice people to enter their sweepstakes and purchase their wares;...

  • People StyleWatch GIVEAWAYS.  // People Style Watch;Apr2011, Vol. 5 Issue 3, p222 

    The article provides information on the "People" magazine April StyleWatch Giveaways Sweepstakes.

  • Lucky Breaks Sweepstakes.  // Lucky;Sep2009, Vol. 9 Issue 9, p308 

    The article presents several requirements for joining sweepstakes promotions sponsored by the "Lucky" magazine including the Bing.com sweepstakes, Cover FX sweepstakes and Liberac Paris sweepstakes.

  • August Sweepstakes.  // Good Housekeeping;Aug2009, Vol. 249 Issue 2, p195 

    The article presents information on sweepstakes to be held in the U.S. in August 2009.

  • NOTES FROM: MARIE CLAIRE.  // Marie Claire (US Edition);Apr2010, Vol. 17 Issue 4, p37 

    The article presents information on contests including "Life Happens: Spring into Style Sweepstakes," and the Runway Ready contest.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics