TITLE

Start With the Customer

AUTHOR(S)
Brown, Stephen W.
PUB. DATE
January 2003
SOURCE
Marketing Management;Jan/Feb2003, Vol. 12 Issue 1, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Explores the practices of service companies like Disney, Southwest Airlines, Marriott, and Harley Davidson Motor Co. Importance of exceeding the expectation of customers; Factors affecting the satisfaction of customers; Details on a continuous improvement of the customer experience.
ACCESSION #
8948840

 

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