TITLE

The Customer-Brand Relationship

AUTHOR(S)
Wyner, Gordon A.
PUB. DATE
January 2003
SOURCE
Marketing Management;Jan/Feb2003, Vol. 12 Issue 1, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the relationship between brands and customers. Factors to consider in brand management; Discussion on the effectivity of managers and the strategy they use; Indicators of the depth of the relationship established by the brand with the consumer; Influence of the brand on the behavior of the consumer.
ACCESSION #
8948822

 

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