TITLE

Brands given new opportunity to target males

AUTHOR(S)
Johnson, Branwell
PUB. DATE
July 2013
SOURCE
Marketing Week (Online Edition);7/25/2013, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that British cinema sales house DCM and games and entertainment site IGN join forces to offer new multiplatform marketing packages targeting male consumers. It suggests that films such as "Riddick," "Elysium" and "Thor: The Dark World" may be a suitable component for such packages. The article also informs that together, DCM and IGN reach over 7.7. million British men, aged 18-35, a month via cinema admission and web, mobile and social platforms.
ACCESSION #
89479307

 

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