Brands given new opportunity to target males

Johnson, Branwell
July 2013
Marketing Week (Online Edition);7/25/2013, p10
Trade Publication
The article reports that British cinema sales house DCM and games and entertainment site IGN join forces to offer new multiplatform marketing packages targeting male consumers. It suggests that films such as "Riddick," "Elysium" and "Thor: The Dark World" may be a suitable component for such packages. The article also informs that together, DCM and IGN reach over 7.7. million British men, aged 18-35, a month via cinema admission and web, mobile and social platforms.


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