Mills-ifying the Regional Mall

Boswell, Brannon
January 2003
Shopping Center World;Jan2003, Vol. 32 Issue 1, p20
Trade Publication
Focuses on the corporate strategy used by Mills Corp. in operating its regional shopping centers in the U.S. Focus on the maximization of profits from existing malls; Space expansion for theaters, restaurants, leisure-oriented anchors and inline shops. INSET: The Classic Mills Formula.


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