TITLE

Will the Real Santa Please Stand Up?

AUTHOR(S)
Karlin, Beth
PUB. DATE
January 2003
SOURCE
Shopping Center World;Jan2003, Vol. 32 Issue 1, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategies employed by several malls in the U.S. during the Christmas season of 2002. The Westchester mall in White Plains, New York City; Ambience of Christmas created in the malls.
ACCESSION #
8947164

 

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